Email exports from Lix come with 98% accurate email validation, but what is a ‘Valid’ email - and how is validated?
In short, when we provide you with a ‘Valid email’ it means we’re 98% sure that it will deliver, and won't bounce. Lix only charges for Valid emails.
That's the short answer! If you'd like to know how email validation works, read on...
Our email discovery process is cutting edge. First, our AI-powered algorithm matches people with companies, companies with domains, domains with emails and emails with formats.
Using this information, it puts together the most likely email address for that individual - and then tests it. Email addresses are run through a variety of tests to assure their validity, including some fairly standard ones (like real-time SMTP checks, MX & A records, DNS etc.) as well as some proprietary tests that allow us to determine is an email address is able to receive mail properly.
The emails that pass these rigorous tests are marked as VALID in the deliverability column of your Lix export. If an email address doesn’t pass our tests, we won’t charge you for it. These emails are marked as PROBABLE. This gives you the option to include these emails in your outreach (many of these will work, we just can’t be 98% sure it's valid). If you want to include Probable emails, we recommend no more than an 80-20 split of valid to Probable emails as a general rule. That way, if a few of the Probable emails bounce, it will have minimal negative impact on your overall outreach deliverability.
So a ‘Valid’ email export from Lix has been searched, discovered and then rigorously tested before we deliver it to you. Meaning you can 10x your pipeline, confident in the knowledge that your data is accurate and your emails won’t bounce.